Even Though Advances in Mobile Media Present Some Interesting Opportunities

question 247

True/False

Even though advances in mobile media present some interesting opportunities, marketers expect that traditional promotions such as TV advertising will dominate promotional efforts over the long term.

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Definitions:

Pilot Test

An initial small-scale implementation used to evaluate the feasibility, duration, cost, and adverse events involved in a research project.

Scientific Experimentation

The systematic investigation of scientific theories and hypotheses through controlled testing and observation.

Background Research

The process of gathering existing information and data on a specific topic, to understand prior developments and inform new inquiries or hypotheses.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.