Which of the Following Refers to the Practice of Paying

question 399

Multiple Choice

Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie?

• A) Interactive promotion
• B) Product placement
• C) Brand association
• D) Market recognition

---

Definitions:

Prototype Testing

The process of evaluating the design, functionality, and performance of a preliminary version of a product before it goes into mass production.

Target Market

This term identifies the specific group of consumers at which a product or service is aimed, defined by demographic, geographic, and psychographic characteristics.

Production Costs

The expenses involved in creating a product or service, including materials, labor, and overhead costs.