________ Refers to the Face-To-Face Presentation and Promotion of Goods

question 56

Multiple Choice

________ refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services.

• A) Word-of-mouth promotion
• B) Personal selling
• C) Public relations
• D) Internal marketing

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Definitions:

World Intellectual Property Organization

A specialized agency of the United Nations that oversees and promotes the protection of intellectual property rights across the world.

Lanham Act

The primary federal statute governing trademarks, service marks, and unfair competition, in the United States.

Harvard Software

Harvard Software is likely a reference to software developed or managed at Harvard University, though it's not a widely recognized term outside specific contexts.

Trademark

A legally acknowledged or traditionally used mark, wording, or set of words that identifies a business or its goods.