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A Distribution Strategy That Puts the Product into as Many

question 125

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A distribution strategy that puts the product into as many retail outlets as possible is known as an intensive distributive strategy.


Definitions:

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing and able to purchase at various prices.

Elastic Demand

A situation where the quantity demanded of a good or service changes significantly in response to a change in price.

Total Revenue

The total amount of money a firm receives by selling goods or services.

Price Elasticity

A rating of the degree of demand fluctuation for an item as a consequence of variations in its price.

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