"If You Create a Better Mouse Trap,the World Will Beat

question 18

Multiple Choice

"If you create a better mouse trap,the world will beat a path to your door." This statement ignores the need for which step in the new-product development process?

• A)commercialization
• B)screening
• C)idea generation
• D)development

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Definitions:

Parasympathetic Nervous System

A division of the autonomic nervous system that promotes relaxation and functions under normal, non-stressful conditions.

Oxytocin

A hormone produced by the hypothalamus and released by the pituitary gland, known for its roles in social bonding, sexual reproduction, childbirth, and the period after childbirth.

Adrenocorticotropic Hormone

A hormone produced by the pituitary gland that stimulates the adrenal cortex to secrete glucocorticoids, involved in stress response.

Cortisol

A type of glucocorticoid that provides a natural defense against inflammation and regulates carbohydrate metabolism.