Brand ________ Refers to the Loyalty, Perceived Quality, and Emotions

question 236

Multiple Choice

Brand ________ refers to the loyalty, perceived quality, and emotions people associate with a given brand name.

• A) equity
• B) identification
• C) positioning
• D) ownership

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Definitions:

William Bridges

An author and consultant who focuses on transitions and managing change in individuals and organizations.

Acceptance

The act of receiving or consenting to something offered, or the recognition of a situation without attempting to change it.

Personal Loss

The experience of losing something significantly valuable to an individual, such as a loved one, job, or personal belonging, leading to grief and sorrow.

Unfreezing Process

The initial phase in change management where existing patterns are destabilized to prepare for transformation.