Marketing Is a One-Time Activity, Performed When a Business Is

question 211

True/False

Marketing is a one-time activity, performed when a business is first established and introducing product in the market. Once a firm has fine-tuned its marketing activities, it can turn its attention elsewhere.

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Definitions:

Type A Personality

Characterized by a constant feeling of working against the clock and a strong sense of competitiveness.

Achievement Orientation

A personal quality characterized by a constant striving for improvement and the setting of high-performance standards based on a desire for success.

Perfectionism

A personality trait characterized by striving for flawlessness and setting excessively high performance standards, accompanied by critical self-evaluations.

Performance

The action or process of carrying out or accomplishing an action, task, or function.