The Most Important Technological Change Likely to Affect the Marketing

question 146

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the:

• A) growth of consumer databases, blogs, and social networking.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

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Definitions:

B Data

Behaviorally based data, which involve observations of an individual's behavior in natural contexts.

Personality Variables

Traits or characteristics that vary across individuals and can influence behavior and attitudes.

Predicted

Refers to the anticipated outcome or results based on observation, theory, or previous data.

Motivations

Motivations are the underlying forces, desires, or needs that drive individuals to act in certain ways and pursue goals.