In the Reaching Beyond Our Borders Box, Debra Wexler, an Online

question 119

Multiple Choice

In the Reaching beyond Our Borders box, Debra Wexler, an online diamond jewelry dealer, found a unique way to market her diamond products to consumers around the globe, her marketing strategy is to:

• A)send her sales representatives to trade conferences around the world.
• B)conduct online chats 24-hrs a day as part of a social marketing campaign.
• C)offer the low prices based on the lowest priced global currency.
• D)appeal to the wealthiest one-percent of individuals in the global market.

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Definitions:

Integration

Incorporation and combination of various parts or aspects into a unified whole, often referring to the process of bringing together different systems, processes, or organizations.

Bicultural Audit

An evaluation that examines the cultural compatibility between two or more entities or assesses how an organization bridges across cultures.

Corporate Cultures

The unified beliefs, values, and norms that determine the thinking, feeling, and behavior of workers in an organization.

Merging Organizations

The process of combining two or more organizations into one, to achieve strategic objectives or enhance competitive advantage.