A Firm That Uses ________ Segmentation Divides a Market into Groups

question 112

Multiple Choice

A firm that uses ________ segmentation divides a market into groups based on age, income, or level of education.

• A) demographic
• B) psychographic
• C) perceived value
• D) econometric

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Definitions:

David Rosenhan

A psychologist known for his influential study "On Being Sane in Insane Places," which challenged the validity of psychiatric diagnoses.

Pseudo-Patients

Individuals who simulate illness to study the treatment environment and practices within mental health institutions, notably in the Rosenhan experiment.

Differential Association

A theory in criminology suggesting that individuals learn deviant behavior from those close to them who provide models of and opportunities for deviance.

Deviant Peers

Individuals within a peer group who engage in activities considered deviant by mainstream society, potentially influencing others to do the same.