In an Effort to Increase Customer Loyalty,management at Phat International

question 128

Multiple Choice

In an effort to increase customer loyalty,management at Phat International has worked to create a personal dialogue with their customers.This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale.Phat International's new strategy illustrates:

• A)a production orientation.
• B)relationship marketing.
• C)personalized promotion.
• D)niche marketing.

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Definitions:

Design Disruption

Innovative changes in design that significantly alter the market or industry standards.

Backlash

A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.