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Troista Mobile Accessories Sells Mobile Apps on Their Web Site

question 53

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Troista Mobile Accessories sells mobile apps on their Web site. If a customer spends on average, $12 per visit and visits the Web site 20 times each year, what is the average nondiscounted gross profit during a customer's lifetime? Given that Troista makes a margin of 60 percent on the average bill, with 25 percent of customers not returning each year.


Definitions:

Business Products

Goods and services sold to other businesses for the purpose of resale, use in production, or general business operations.

Trash Bags

Flexible bags designed to hold waste materials until they are collected for disposal.

Accessory Equipment

Supplementary tools or devices that are not essential to the primary function of a system but enhance its operation or user experience.

Support Products

Products and services bought to support a company’s operations but are not part of the final product offered to consumers.

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