Troista Mobile Accessories Sells Mobile Apps on Their Web Site

question 53

Multiple Choice

Troista Mobile Accessories sells mobile apps on their Web site. If a customer spends on average, $12 per visit and visits the Web site 20 times each year, what is the average nondiscounted gross profit during a customer's lifetime? Given that Troista makes a margin of 60 percent on the average bill, with 25 percent of customers not returning each year.

• A) $30
• B) $75
• C) $360
• D) $576

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Definitions:

Perfectly Elastic

Describes a situation where the quantity demanded or supplied responds infinitely to changes in price.

Expected Rates

Predicted percentages or values in various contexts, such as interest rates, growth rates, or return on investment.

Interest-Rate Cost-Of-Funds

The expense related to borrowing funds, calculated based on the interest rate charged by lenders over the period of the loan.

Retained Earnings

Profits that a company keeps, after dividends have been paid, for reinvestment in the business or to pay off debt.