U-BotitCom Is an Electronic Commerce Company That Sells Music Online

question 49

Multiple Choice

U-botit.com is an electronic commerce company that sells music online. It keeps a tab of what genre of music their registered customers buy. If u-botit.com were to use the data mining approach of association, which of the following actions would it take?

• A) send recommendations to customers based on their buying habits
• B) conduct surveys to customers to gauge customer satisfaction
• C) classify the customers based on the genre of music they listen to
• D) provide discounts to certain genre buyers where sales are less

---

Definitions:

Extraversion

A personality trait characterized by outgoingness, high energy, and sociability.

Neuroticism

A personality trait characterized by moodiness, worry, anxiety, and emotional instability.

Psychoanalytic Theory

A theory of personality development and the workings of the mind proposed by Sigmund Freud, which emphasizes unconscious motives and conflicts.

Unconscious Motives

Desires or impulses that influence behavior without an individual's conscious awareness, often stemming from childhood experiences.