Identify the Components of Simple Linear Regression Models and Discuss

question 11

Multiple Choice

Identify the components of simple linear regression models and discuss their applications Use the data given below to answer the following question(s) .
The worldwide sales of cars from 1981-1990 are shown in the table below. Given: α = 0.2 and β
= 0.15 (Hint: Use XLMiner) $$\begin{array} { | c | c | } \hline \text { Year } & \begin{array} { c } \text { Units sold in } \\\text { thousands }\end{array} \\\hline 1981 & 888 \\\hline 1982 & 900 \\\hline 1983 & 1000 \\\hline 1984 & 1200 \\\hline 1985 & 1100 \\\hline 1986 & 1300 \\\hline 1987 & 1250 \\\hline 1988 & 1150 \\\hline 1989 & 1100 \\\hline 1990 & 1200 \\\hline\end{array}$$
-Calculate the value of the mean absolute percentage error using double exponential smoothing for the given data.

• A) 1.80
• B) 8.10
• C) 91.27
• D) 11976.17

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Definitions:

Promotion Mix Elements

Components of a marketing strategy including advertising, sales promotions, public relations, personal selling, and direct marketing.

Promotional Strategy

The plan devised to communicate the benefits of a product or service to the target market, utilizing tools like advertising, sales promotion, and public relations.

Revenue Per Ad Dollar

A performance metric that is calculated by comparing total revenue to the amount of money spent on advertising.

Reminder Advertising

Reminder Advertising is a marketing strategy aimed at reminding consumers about a product or service's existence rather than introducing new features or explicitly promoting purchases.