Identify the Components of Simple Linear Regression Models and Discuss

question 12

Multiple Choice

Identify the components of simple linear regression models and discuss their applications Use the data given below to answer the following question(s) .
The worldwide sales of cars from 1981-1990 are shown in the table below. Given: α = 0.2 and β
= 0.15 (Hint: Use XLMiner) $$\begin{array} { | c | c | } \hline \text { Year } & \begin{array} { c } \text { Units sold in } \\\text { thousands }\end{array} \\\hline 1981 & 888 \\\hline 1982 & 900 \\\hline 1983 & 1000 \\\hline 1984 & 1200 \\\hline 1985 & 1100 \\\hline 1986 & 1300 \\\hline 1987 & 1250 \\\hline 1988 & 1150 \\\hline 1989 & 1100 \\\hline 1990 & 1200 \\\hline\end{array}$$
-Identify the value of the mean square error using double exponential smoothing for the given set of data.

• A) 8.10
• B) 1.80
• C) 91.27
• D) 11976.17

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Definitions:

Repurchase

The action of buying a product or service again, often used as a measure of customer loyalty or satisfaction.

Advertising Plan

A section of the firm’s overall marketing plan that explicitly outlines the objectives of the advertising campaign, how the campaign might accomplish those objectives, and how the firm can determine whether the campaign was successful.

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.

FCC

The Federal Communications Commission (FCC) is a United States government agency responsible for regulating interstate and international communications by radio, television, wire, satellite, and cable.