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The amount of cost allocated to a particular cost object depends on:
Facial Feedback Hypothesis
The theory that facial movements can influence emotional experiences, suggesting that smiling can make you feel happier.
Affect How You Feel
This describes the influence that emotions or mood have on an individual's perception and reactions.
Certain Facial Expression
Specific configurations of facial muscles that convey particular emotions or reactions.
Facial Cues
Visual signals conveyed through facial expressions that communicate emotions, intentions, or social information.
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