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Taking a Broader Perspective: The Problem of External Validity A researcher studying public displays of affection by dating couples observes this behavior in shopping malls, airports, and supermarkets.This illustrates the technique of
Selective Perception
The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
Stereotype
A fixed, oversimplified image or idea of a particular type of person or thing.
Cognitive Boxes
Mental frameworks and categories that individuals use to organize and interpret information, influencing perceptions and decision-making.
Prejudices
Preconceived opinions that are not based on reason or actual experience, often leading to unfair treatment or discrimination.
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