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Taking a Broader Perspective: the Problem of External Validity Which

question 10

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Taking a Broader Perspective: The Problem of External Validity Which technique manipulates antecedent conditions and observes outcomes in a natural setting?


Definitions:

Guidelines

Recommendations or rules that provide direction on how to do something in a consistent manner.

Audience Analysis

The evaluation of the interests, demographics, and needs of the individuals a message or campaign is targeting.

Persuasive Message

A communication designed to influence the attitudes, beliefs, or actions of the recipient by presenting compelling arguments.

AIDA Model

A marketing framework that outlines the stages a customer goes through: Attention, Interest, Desire, and Action.

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