Evaluating the Experiment from the Inside: Internal Validity Experiments by Ritchey

question 36

Multiple Choice

Evaluating the Experiment from the Inside: Internal Validity Experiments by Ritchey and Armstrong (1982) showed that subjects recalled ____ when the degree of ____ was controlled.

• A)detailed drawings better than less elaborate drawings; attention
• B)detailed drawings better than less elaborate drawings; distinctiveness
• C)less elaborate drawings better than detailed drawings; attention
• D)less elaborate drawings better than detailed drawings; distinctiveness

---

Definitions:

Fad Products

Items that become extremely popular in a short period of time but lose their appeal just as quickly.

Competitive Advantage

A favorable position a business holds over its competitors, often achieved by offering superior quality, lower costs, or unique features.

Late Majority

A category of consumers that rely on others for information, buying a good or service because others have already done so.

Customer Service

The support and assistance provided by a company to those who buy or use its products or services.