Organizing and Summarizing Data the ____ Tells Us Whether Scores

question 30

Multiple Choice

Organizing and Summarizing Data The ____ tells us whether scores are spread out a great deal or tightly clustered around the mean.

• A)median
• B)mode
• C)range
• D)variance

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Definitions:

Segmentation Bases

Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.

Subjective Mental Attributes

Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.

Prospective Customers

Individuals or entities that are potential buyers of a product or service but have not yet made a purchase.