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Action potentials are
Discount Rate
The interest rate charged to commercial banks and other depository institutions for loans received from the Federal Reserve's discount window; also used in discounted cash flow (DCF) analysis to determine present value.
NPV
A strategy employed in capital budgeting, Net Present Value is instrumental in determining the financial viability of an investment or project.
Projected Cash Flows
Estimates of the amounts of money a company expects to receive and pay out over a certain period in the future.
Market Test
An evaluation conducted to gauge the potential success of a product or service in the market, often via limited release or sample group feedback.
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