Examlex
What were the backup reinforcers in Erin's program?
Skimming Pricing
A pricing strategy involving setting high initial prices for a new product to maximize revenue layer by layer from segments willing to pay the high price.
Penetration Pricing
A pricing strategy where the price of a new product is set lower than the competitors’ prices to gain market share quickly.
Pricing Strategy
The approach businesses use to set the prices of their products or services, which can influence demand, profitability, and market positioning.
Initial Price
The starting or original cost of a product or service when it is first offered for sale.
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