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Conversion costs
Marketing Power
The ability of a company or brand to influence the buying behavior of consumers, shaping perceptions and driving demand for its products or services.
Cohesiveness
The degree to which members of a group or team are attracted to each other and motivated to stay in the group, contributing to its unity and success.
Membership Intensity
The level of participation and engagement an individual has within a group, organization, or community.
Affiliation Bonding
the formation of a social connection or relationship between individuals based on shared interests or goals.
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