A Recent Outbreak of Hepatitis Was Linked to a National

question 356

Multiple Choice

A recent outbreak of hepatitis was linked to a national fast-food restaurant chain. This is an example of a case in which

• A)brand name identity increases the effectiveness of markets.
• B)brand name identity can be detrimental to the profitability of a firm.
• C)advertising is ineffective in salvaging perceptions of product quality.
• D)advertising cannot be used to establish brand loyalty.