Ten Business People Who Fly Frequently from Melbourne to Sydney

question 72

Short Answer

Ten business people who fly frequently from Melbourne to Sydney were asked to rank four airlines in terms of the quality of service. The people assigned scores using a 5-point Likert scale where: 1 = bad, 2 = poor, 3 = average, 4 = good, and 5 = excellent. The results are shown below. $\begin{array} { | c | c | c | c | c | } \hline &&{ \text { Airline } } \\\hline \text { Person } & \text { A } & \text { B } & \text { C } & \text { D } \\\hline 1 & 5 & 5 & 2 & 1 \\\hline 2 & 3 & 3 & 4 & 2 \\\hline 3 & 2 & 3 & 4 & 3 \\\hline 4 & 1 & 1 & 4 & 3 \\\hline 5 & 4 & 1 & 5 & 3 \\\hline 6 & 2 & 3 & 4 & 2 \\\hline 7 & 1 & 3 & 5 & 2 \\\hline 8 & 3 & 3 & 5 & 1 \\\hline 9 & 1 & 3 & 5 & 2 \\\hline 10 & 2 & 4 & 3 & 1 \\\hline\end{array}$ Use Excel to find the exact p-value for this test.

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Definitions:

Societal Marketing Programs

Marketing strategies focused not only on meeting the needs of consumers but also on benefiting society as a whole by considering the societal and environmental impact of products and practices.

Social Responsibility Programs

Initiatives undertaken by companies to operate in an ethical, sustainable, and environmentally friendly manner, often focusing on social welfare.

Company's Mission

A statement that describes the purpose and fundamental objectives of an organization, guiding its strategy, operations, and decision-making.

Social Expectations

The anticipated norms and behaviors society believes individuals should conform to in various situations.