A Simple Random Sample of 150 People Was Taken to Investigate

question 102

Essay

A simple random sample of 150 people was taken to investigate whether there is a link between smoking status and having had a tertiary education. Test at the 5% level of significance. $$\begin{array} { | l | l | l | } \hline & \text { Non-smoker } & \text { Smoker } \\\hline \text { None-tertiary educated } & 42 & 28 \\\hline \text { Tertiary educated } & 23 & 57 \\\hline\end{array}$$

Assess how personal and cultural differences influence sensory perception and consumer responses.

Understand the elements that contribute to the authenticity and effectiveness of sales messages.

Recognize the importance of clarity and directness in requesting actions within sales messages.

Identify the role of evidence and specific language in enhancing persuasiveness.

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Definitions:

Making Decisions

The cognitive process of choosing between different alternatives or options.

Barbara Fredrickson

A renowned psychologist known for her research on positive emotions and their role in human happiness and social connections.

Positive Emotions

Feelings that are generally pleasant and promote well-being, happiness, and fulfillment, such as joy, love, and satisfaction.

Happy Mood

A state of well-being and contentment characterized by positive emotions, which can influence cognition and behavior.