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Notes to financial statements
An article in Dun's Review made the following comments: "At least every other year, businesses should print the notes in big type and the financial figures in smaller ones."
Instructions
a) Are notes considered part of the financial statements and what basic purpose do they serve?
b) What are the general types of notes?
Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Perceptual Mapping
Perceptual mapping is a diagrammatic technique used by marketers to visually display the perceptions of customers or potential customers to compare attributes of different products.
Private-label Brands
Brands owned by a retailer or supplier that are sold exclusively in their own stores or outlets.
Perceptual Map
A visual representation that depicts consumers' perceptions of competing products or brands relative to one another along various dimensions.
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