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Dual Integration
A business strategy that combines vertical and horizontal integration to enhance control over the supply chain and expand market reach.
Dual Adaptation Strategy
A method where a company adjusts both its product and promotional strategies to better align with local market conditions and preferences.
Communication Adaptation Strategy
A plan to adjust a company's communication methods and messages to align with the cultural, linguistic, and social preferences of specific target markets.
Product Extension Strategy
A market strategy where a company introduces new products into the market that are similar or related to its existing product line.
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