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Philip Morris
An American multinational cigarette and tobacco manufacturing company, known for its Marlboro brand.
Horizontal Integration
An approach in which a business merges, acquires, or absorbs another business within the same sector at an identical production phase.
Productive Integration
refers to the effective assimilation and utilization of resources, systems, or workers within an organization or economy to maximize productivity.
Sourcing
The process of finding and selecting suppliers or sources from which goods and services are obtained.
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