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The smaller the amount saved out of a change in disposable income, the
Business Knows
The collective understanding and knowledge within a company regarding its operations, market environment, competition, and customer needs.
Core Target Market
The specific group of consumers identified as the most likely to buy a company's products or services, often defined by demographic, geographic, and psychographic characteristics.
Compelling Picture
An image or representation that forcefully attracts attention or interest, often used in marketing to evoke emotion.
Product Directed
Concerned with marketing or advertising strategies focused specifically on the features and benefits of a product to influence consumer purchasing decisions.
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