Figure 21-31 The figure shows two indifference curves and two budget constraints for a consumer named Kevin. 
-Refer to Figure 21-31. Suppose point A was Kevin's optimum last week, and point B is his optimum this week. What happened between last week and this week?
Definitions:
Behavioural Approach
A perspective in management and psychology focusing on the behaviors of individuals rather than internal processes as key to understanding human actions.
Social Relationships
Connections between individuals in a society, encompassing various forms such as friendships, family ties, and professional interactions.
Group Pressures
The influence exerted by a group on individual members to conform to the group's norms, attitudes, or actions.
Personal Fulfillment
A sense of satisfaction or achievement derived from personal endeavors, aligning actions with one's values and desires.
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