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Figure 21-23
-Refer to Figure 21-23. When the price of X is $80, the price of Y is $20, and the consumer's income is $160, the consumer's optimal choice is D. Then the price of X decreases to $20. The demand curve can be illustrated as the movement from
Response
The reaction or answer provided following a particular stimulus, inquiry, or situation.
Reinforcement
In the context of behavior, it is the process of encouraging or establishing a pattern of behavior through rewards or consequences.
Stimulus Discrimination
The ability of an individual to differentiate between similar stimuli and respond appropriately to each, often used in marketing to distinguish a brand from its competitors.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.
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