Laserspot Is Involved in Producing and Selling High-End Golf Equipment

question 118

Essay

Laserspot is involved in producing and selling high-end golf equipment. The company has recently been involved in developing various types of laser guns to measure yardages on the golf course. One small laser gun, called LittleLaser, appears to have a very large potential market. Because of competition, Laserspot does not believe that it can charge more than $80 for LittleLaser. At this price, Laserspot believes it can sell 100,000 of these laser guns. LittleLaser will require an investment of $7,500,000 to manufacture, and the company wants an ROI of 16%.
Instructions
Determine the target cost for one LittleLaser.

---

Definitions:

Mood

A temporary state of mind or feeling that can affect a person's perceptions and behavior.

"Me"

The aspect of the self that involves the organized set of attitudes and perceptions an individual has about themselves; part of the self-concept.

Film Clips

Short segments taken from a movie or television show used to illustrate a point, evoke an emotional response, or provide entertainment.

Genders

The categorization of individuals based on their sex and the roles, behaviors, activities, expectations, and societal identities associated with being male or female.