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A corporation must recognize a valuation allowance if, based on available evidence, it is more likely than not that a deferred liability will not be realized.
Avon Breast Cancer Crusade
A program initiated by Avon Products, Inc. to raise awareness and funds for breast cancer research and access to care.
Philanthropic Marketing
Marketing efforts that involve charitable activities or donations to support social causes.
Societal Marketing
An approach to marketing that seeks to balance company profits, customer satisfaction, and societal well-being by focusing on socially responsible and ethical practices.
Cause Marketing
A type of marketing in which a company and a nonprofit organization work together to promote and raise funds for a particular cause or social issue.
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