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To record estimated uncollectible accounts using the allowance method, the adjusting entry would be a
Pavlovian Conditioning
Also known as classical conditioning, it is a learning process that occurs when two stimuli are repeatedly paired: a neutral stimulus and one that evokes a natural response.
Joseph Wolpe
A South African psychiatrist known for developing systematic desensitization, a method used in behavior therapy to treat phobias and other anxiety disorders by gradually exposing the patient to the anxiety source.
Mary Cover Jones
An early psychologist known for her work in counter-conditioning, effectively using this technique to cure phobias.
Conditioned Response
the learned reaction to a conditioned stimulus that occurs as a result of previous conditioning.
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