Why Would a Company Want to Be Acquired

question 73

Essay

Why would a company want to be acquired?

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Definitions:

Brand Equity

is the value and strength a brand possesses, stemming from consumers' perceptions, recognition, and loyalty.

Category Extension

When a brand expands its existing product line into new categories to reach new markets or segments, leveraging its brand equity.

Resource Use

The manner in which resources are utilized and managed within a system, be it in business operations, environmental contexts, or economic activities.

Brand Capabilities

The skills, resources, and strengths that enable a brand to achieve its goals and perform effectively.