It Is Difficult for Small Companies to Save Money on "Media

question 39

Multiple Choice

It is difficult for small companies to save money on "media buys" because ___.

• A)they do not have a large enough advertising expenditure.
• B)their marketing is not creative enough to generate viral exposure.
• C)their product mix is too diverse.
• D)they are the first in a new market.
• E)None of the above.

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Definitions:

Homozygous

Having two identical alleles for a particular gene, which can result in the gene being expressed in a more uniform manner.

Heterozygous

Referring to an organism that has two different alleles for a specific gene.

Incomplete Dominance

A genetic situation where neither allele dominates and the phenotype is a blend or mixture of the parental traits.

Albinism

A group of genetic disorders characterized by a lack or decrease in the pigment melanin in the skin, hair, and eyes.