One of the Biggest Misconceptions About an Idea for a New

question 24

Multiple Choice

One of the biggest misconceptions about an idea for a new business is that ______

• A) It must be technology related
• B) It must be unique
• C) It must be patentable
• D) None of the above

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Definitions:

Proactive Interference

A memory error that occurs when older information interferes with the recall of newer information.

Levels-Of-Processing Principle

A theory suggesting the depth of mental processing affects memory recall, with deeper levels of analysis producing more durable memory traces.

Method of Loci

A mnemonic technique that involves imagining placing items to be remembered in specific locations within a familiar place.

Von Restorff Effect

The tendency to remember unusual or distinctive items more easily than common items.