A Good Synonym for "Utility" Is

question 102

Multiple Choice

A good synonym for "utility" is

• A) marginal.
• B) need.
• C) practical.
• D) satisfaction.

Apply demographic trends and segmentation for creating targeted marketing opportunities.

Understand the concept of market segmentation and its variables.

Grasp the limitations of marketers in creating consumer needs.

Identify different types of consumer information and their relevance to market research.

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Definitions:

MM Proposition

Refers to the Modigliani-Miller theorem, which posits that under certain market conditions the value of a company is unaffected by how it is financed, whether through debt or equity.

Capital Structure

The mix of a company's long-term debt, specific short-term debt, common equity, and preferred equity, representing how a firm finances its overall operations and growth.

Miller's Theory

Miller's Theory, part of the Modigliani-Miller theorem, posits that in perfect markets, the value of a company is unaffected by how it is financed, regardless of whether it's through debt or equity.

MM Propositions

The Modigliani-Miller propositions, fundamental theories in corporate finance that suggest, under certain conditions, the value of a firm is unaffected by its capital structure.