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If demand is unit elastic, then
Buyer Behaviour
The actions and decision processes of individuals or organizations in selecting, purchasing, using, and disposing of products and services.
Exchange Process
The act of giving one thing and receiving another, especially of a similar type, in the context of business, social, or interpersonal interactions.
Consumer Behaviour
The analysis of the ways in which individuals, collectives, or organizations pick, purchase, apply, and dispose of goods, services, experiences, or notions to satisfy requirements, and the consequences these ways have on consumers and the social environment.
Process
A series of actions or steps taken in order to achieve a particular end.
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