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Environmental change causes the heritable variations in individuals that natural selection acts upon.
Product Modification
The process of altering an existing product's features, quality, or performance to increase its value, appeal, or utility to consumers.
Sleep Wellness Provider
A service or entity that offers solutions and strategies for improving quality of sleep, often incorporating both products and advice.
Repositioning
The strategy of changing the marketing mix or perception of a product or brand among consumers to target a new market or segment.
Market Modification
The process of altering market strategies, such as product features or marketing mix elements, to adapt to changing consumer demands or to enter new markets.
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