According to the Textbook, What Is the Difference Between the Functions

question 9

Multiple Choice

According to the textbook, what is the difference between the functions of public relations and marketing?

• A) marketing professionals adhere to higher standards of ethics and responsibility than public relations professionals
• B) marketing professionals generally have more education and professional training than public relations professionals
• C) public relations professionals must possess a license, while marketing professionals do not
• D) public relations deals with a wide range of publics, while marketing deals with a narrow range
• E) none of the above; the terms "public relations" and "marketing" are synonymous

---

Definitions:

Cash Dividend

A payment made by a corporation to its shareholders, usually in the form of cash, reflecting the company's earnings distribution.

Stock Dividend

A payment made by a corporation to its shareholders in the form of additional shares, rather than cash.

Shareholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, representing the net worth of the company to its shareholders.

Stock Split

An action by a company to divide its existing shares into multiple new shares to boost the stock's liquidity, although the overall value of the company remains unchanged.