The Modern and Formal Definition of Public Relations Explained in the Textbook)

question 5

Multiple Choice

The modern and formal definition of public relations explained in the textbook) has three major components. Which of the following is NOT one of those components?

• A) it is a management function
• B) it involves multiple publics or audiences
• C) it allows practitioners to violate ethical standards when necessary to serve a greater societal need
• D) it involves two-way communication

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Definitions:

Durable Goods

Consumer products that have a long life span (over three years) and are used over time, such as cars, appliances, and furniture.

Food Producers

Food Producers are companies or individuals engaged in the cultivation, preservation, and distribution of food products and commodities to consumers.

Defensive Industries

Sectors of the economy expected to remain stable during various phases of the business cycle, often including utilities and consumer staples.

Pharmaceutical Firms

Companies involved in the research, development, production, and marketing of drugs and other healthcare products.