Ivy Lee and Edward Bernays Began a Trend in the Public

question 6

Multiple Choice

Ivy Lee and Edward Bernays began a trend in the public relations profession that is still common today. That trend was

• A) public relations professionals entering the field after successful careers as professional athletes
• B) public relations professionals entering the field after first working in journalism
• C) public relations professionals entering the field with little or no college education
• D) public relations professionals entering the field after failing at just about every other career field they attempted
• E) public relations professionals entering the field after first working as college professors

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Definitions:

Appraisers Inflate

A situation where property or asset valuers intentionally estimate higher values than what is genuine, often leading to skewed market prices or unfair advantages.

Similar-to-me Error

A cognitive bias in decision-making processes, where individuals favor those who are similar to themselves.

Contrast

The state of being strikingly different from something else, typically something in juxtaposition or close association.

Performance Ratings

A method for evaluating an employee's job performance, typically based on predefined criteria and metrics.