Ivy Lee and Edward Bernays Began a Trend in the Public

question 6

Multiple Choice

Ivy Lee and Edward Bernays began a trend in the public relations profession that is still common today. That trend was

• A) public relations professionals entering the field after successful careers as professional athletes
• B) public relations professionals entering the field after first working in journalism
• C) public relations professionals entering the field with little or no college education
• D) public relations professionals entering the field after failing at just about every other career field they attempted
• E) public relations professionals entering the field after first working as college professors

Learn how to explain and justify routine requests appropriately.

Know how to adapt and tailor requests to specific audiences and situations.

Grasp the significance of maintaining a professional tone throughout the message.

Understand the appropriate openings for different types of routine requests.

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Definitions:

Transportation

The movement of people or goods from one location to another through various modes such as rail, road, air, or sea.

Omni-Channel Experience

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

McDonald's Hamburgers

A signature product of McDonald's, a global fast-food restaurant chain, known for its standardized preparation and taste across locations.

Netflix Movie Streaming

A service provided by Netflix that allows users to watch movies and TV shows online, on-demand.