Which of the Following Demographic Categories Displays These Characteristics: Highly

question 4

Multiple Choice

Which of the following demographic categories displays these characteristics: highly sought after by advertisers; consume more entertainment media than other groups; some employers complain that employees in this group do not think well in the long-term.

• A) seniors
• B) baby boomers
• C) mid-lifers or thirty-somethings
• D) Generation X
• E) Generation Y

---

Definitions:

Build-to-order

A production approach where products are not made until an order is received, allowing for high customization and minimizing inventory costs.

Product Positioning

The strategy of placing a product in a market in such a way that it stands out in consumers' minds relative to competitors.

Approaches

Methods or techniques used to tackle problems, tasks, or create new strategies in various fields.

80/20 Rule

A principle, also known as the Pareto Principle, that suggests 80% of effects come from 20% of causes, often used in business and economics to focus efforts on most productive inputs.