Following a Focus Group, the Researchers Can Provide the Information

question 9

Multiple Choice

Following a focus group, the researchers can provide the information to the clients

• A) as raw data
• B) in a written summary that is organized either chronologically or by topic
• C) as a summary of the results followed by interpretations and recommendations
• D) any or all of the above

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Definitions:

Franchise Partnership

A business arrangement where a franchisee partners up with a franchisor to open and operate a location of an established brand.

Area Of Dominant Influence (ADI)

A geographical area where the population can receive the same (or similar) television and radio station offerings, indicating a dominant media market region.

Franchising

A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.

Demographic Profile

A statistical representation of the characteristics of a population, including age, gender, income, and education.