One of the Most Common Applications of Focus Group Research

question 14

Multiple Choice

One of the most common applications of focus group research is to help an organization measure its strengths and weaknesses and determine what it needs to do to better serve its publics. The common term for this process is

• A) field observation
• B) B-roll
• C) ranking scale
• D) cross-tabulation
• E) gap research

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Definitions:

Evaluating Strategies

The process of assessing the effectiveness and efficiency of different business strategies to meet organizational goals and objectives.

Benchmarking

The practice of comparing business processes and performance metrics to industry bests or best practices from other industries to improve performance.

Organizational Standards

Predetermined levels of excellence that an organization seeks to achieve in its operations, products, and services, typically through the implementation of rules, guidelines, and procedures.

Standards

Established rules, criteria, or measures against which products, services, and processes are evaluated to ensure quality, safety, and consistency.