What Is the Difference Between the Terms "Goals" and "Objectives

question 6

Multiple Choice

What is the difference between the terms "goals" and "objectives"?

• A) objectives are the general direction for a public relations program; goals are the specific and quantifiable indicators by which you can measure the results
• B) goals are the general direction for a public relations program; objectives are the specific and quantifiable indicators by which you can measure the results
• C) "goals" are the expectations of the agency; "objectives" are the expectations of the client
• D) "objectives" are the expectations of the agency; "goals" are the expectations of the client
• E) there is no difference; the two terms are synonymous

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Definitions:

Market

A system or arena in which commercial dealings are conducted, or where supply meets demand.

Equilibrium Quantity

The level of output at which demand and supply in the market balance perfectly, setting the stage for stable prices unless external factors intervene.

Demand Schedule

A table or graph showing the quantity of a good that consumers are willing to purchase at various prices.

Supply Schedule

A table or graph that shows the quantity of goods that producers are willing and able to supply at various prices over a specified period.