According to Generally Accepted Principles as Established by the Major

question 1

Multiple Choice

According to generally accepted principles as established by the major professional organizations, a public relations representative's primary obligation is to

• A) act in the best interests of the client rather than legal or ethical obligations
• B) to respect and abide by the law, rather than obligation to a client or employer
• C) act in the best interests of himself or herself rather than either of the above
• D) there are no professional standards or guidelines dealing with this issue

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a reflexive response without the need for prior learning.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any prior learning.

Conditioned Response

A behavioral reaction developed in response to a stimulus that was once neutral but has now been linked with an unconditioned stimulus.

Law Of Effect

A principle in psychology stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.